Saturday, 28 February 2009

Cut it out! (Part 4, playing with type created)

Cut it out! (Part 3, designing my own type from the paper type))

A few of you comment on my blog that you liked the typeface and that it might be nice to create the type digitally and experiment with it for my book, so I did today. I also added a brighter color than the grey paper I used on the cut-out type. 

I think the color change made a big deference in the feeling of this typeface now and seems to have a more playful feel than before. 

Penn Bold

Friday, 27 February 2009

Cut it out! (Part 2)


Thursday, 26 February 2009

Cut It Out!!



Tuesday, 24 February 2009

Title page

Monday, 23 February 2009

Friday, 20 February 2009

Task 4

Corporate Social Responsibility

Company’s actions can determine the prosperity of communities and the health of the environment. The world’s ten largest companies employed three million people in 1991. Their gross sales were over eight hundred billion dollars. With this power comes responsibility.

Because these large companies have the power does not mean they have the right to abuse that power. 

The people of Flint Michigan know all too well how this can affect a community. In 1988 the CEO of General Motors, Roger Smith closed several of their plants in Flint Michigan, fired 30,000 employees, outsourced the jobs to Mexico where they could pay the workers half what they paid the employees in Michigan and took the profits and invested into other larger companies. The city of Flint eventually fell into financial hardships and in an issue of Money magazine Flint was chosen as "the worst place to live in America". 


Years ago ethics was more in terms of administrative compliance and legal standards. Today more than ever companies, professional firms and individuals are being held responsible for their actions, as a demand for higher standards of corporate social responsibility. In order to grow and thrive companies must have the respect and confidence of their clients. 

A business doesn't exist alone, only as a means of making money. The employees depend on the business. Customers, suppliers and the local community are affected by a company and what that company does. The products, and the way they are made have an impact on the environment.

Google made the list of one of the world’s most ethical companies in 2008. From the start they have been involved in being a responsible and reducing their impact on the environment. Their company contributed over $75 million in investments and grants around the world to help in such issues as climate change, poverty, disasters and disease. The company also encourages their staff to become involved in these efforts on many different levels as well and regularly communicates the importance of ethics and compliance to its employers. 

As far as work my own work ethics go, I believe in hard work, professionalism, a positive attitude, treating people well and caring about the work I do and doing it to the best of my ability. Running a business I have a responsibility to my clients, employees and my community to be honest and human. I think it comes down to strong ‘life ethics’. How positive do I live my life? It always connects into your business and how it is run.


My friend Amelia used to work in hotel management. At the end of every shift, before she would leave for the day, her manager would shake her hand and tell her how nice it was working with her that day. She did not get bonuses that often or paid holiday vacations, but she told me that the handshake each day really made her feel like her work mattered and she was being acknowledged. 

That story always comes to mind when I think about the type of leader I want to be in my business. A positive attitude goes a long way. For the most part I think people really want to know they are doing a good job and that their work matters. I believe if you treat your employees well you will get good work in return. It is key to strong company growth.


Sources: Corporate Responsibility, Tom Cannon, pg.1

Roger and me, directed by Michael Moore


Thursday, 19 February 2009

Thank you!

I just want to thank everyone for coming in today and talking about your work on Project B! Even though we were pushed for time and we kept getting kicked out of every room we went into, I think it went well. Haha.

I think if everyone is interested in meeting for a few hours each week, than we should definitely set it up!! I felt like it helped to get comments and suggestions on my work. I received some very helpful information today.

I think we might be able to meet in the lab next to our classroom if we decide to meet on campus?...

If it is too difficult for some to attend every week outside of class we could set a few hours aside, let's say on Wednesdays, and we could all be online and comment back and forth on our blogs. Maybe that could be an alternative to meeting on campus. 

What i do know is it is MOST helpful to have more input on my project. Not only on my project, but if anyone wants to meet to go over business plans or logo work ( I could use some advice on my logo still!), even critical analysis work. I think it is a great idea to do so.

I would like to hear how everyone felt about today. Was it helpful and are you all willing to meet again or have set times on our blogs?  Is there another means in which we all can meet and get insight from each other?...

Do tell!  :-p

p.s. Where are you Gavin?! You were missed! 

front cover samples...

Sunday, 15 February 2009

My Linear Typography

Physical book design layout

I started working on my page layouts and how I want 
my book to look; what kind of paper, how many pages 
will I be working with, etc. 

I found this design in a book and felt it would be 
really interesting to have my conversation going 
one way and suddenly flip to the other side, 
or upside down?....

Although this book is quite appealing, I 
starting thinking about a poster type 
book (I still like the flip book idea!).

It will open up like this, you read along from left 
to right of course, but at the end of the book you 
flip it over and the conversation continues on that 
side, upside down maybe?.... 

Then folds out like this...

When it is opened up the inside will have the entire 
conversation laid out in poster style. The conversation 
will appear a bit different than in the book.

experimenting with hand-made type

At first I thought I might design my book using hand made type. I worked on a few samples and sketches with an array of different media, pencil, ink, colored pencils.


I feel that I will be better with using existing type and feel that the 
hand made type will take away from the conversation. I just don't feel 
it will be the appropriate way to go with my book project.
The conversation I recorded for my book- 

After getting all of my conversation down on paper I started breaking down the content and organizing the three different people in the conversation (Circles-me, stars- Natalia, G's- Gavin).

Thus far I feel that existing type is a better match than my hand-made type that I have been experimenting with the last week. It is much stronger and I have many ways in which I can manipulate the type to create my designs.

I started out using just Helvetica to see if I could create the three different 'voices' in the conversation using just one typeface. 

Because I have three different people with such different characters and styles, I then began using three different typefaces to see if I this would be another option. 

I think I am going to use the three different style of typeface verses just one typeface. I am still working on my designs, but feel I can really have a lot more fun and energy in my book using existing type. 

(A sample of the poster book design I have 
been experimenting with, see physical design book 
layout blog, February 15, 2009)