Yes, I revamped my statement again...

Design for Elegant Frugality, Sustainable Graphic Design

‘Trash To Treasure’ Book

There is an astonishing amount of trash being thrown in our landfills each year. In UK alone there is over one tonne of trash being produced annually in each home. (Source: Harrow District Council)

My objective is to design an interactive book with tools and tips to reuse and recycle consumer’s trash and turn it into treasure by creating second-uses for consumer packaging and ways to recycle existing items in the consumer’s homes. The book will be simple to follow and playful. There will also be places to add new treasure finds along the way.

My target audience will be people of all ages and economic backgrounds. I want them to have fun and to feel confident and empowered that learning and doing even the small things listed in the book they CAN make a difference in the environment.

I will be frugal in my design as well and use existing items to create my message.